HYBRID EVENT: You can participate in person at Baltimore, Maryland, USA or Virtually from your home or work.

8th Edition of Nursing World Conference

October 17-19, 2024 | Baltimore, USA

October 17 -19, 2024 | Baltimore, USA
NWC 2023

Natalie Robinson Bruner

Speaker at Nursing Conference - Natalie Robinson Bruner
GladED Leadership Solutions, United States
Title : Assessing nurses' engagement as a catalyst for improved retention: Unveiling the key to long-term success


In the healthcare industry, retaining skilled and dedicated nurses is vital for maintaining high-quality patient care, operational efficiency, and organizational success. However, nurse turnover rates continue to pose significant challenges, resulting in increased costs, decreased morale, and potential compromises in patient outcomes. To address this critical issue, organizations must understand the factors that influence nurses' engagement and proactively foster an environment that nurtures their professional growth, job satisfaction, and commitment.
This presentation delves into the significance of assessing nurses' engagement as a strategic approach to improving retention. By examining the underlying concepts, exploring effective assessment methods, and presenting evidence-based strategies, attendees will gain valuable insights into fostering engagement and developing a sustainable workforce.
The session begins by defining nurse engagement and emphasizing its impact on retention. Attendees will grasp the vital link between engagement and retention, understanding how engaged nurses contribute to improved patient outcomes, increased productivity, and a positive work culture.
Next, the presentation explores various assessment methods used to measure nurses' engagement. Attendees will be introduced to surveys, interviews, focus groups, and observational techniques, learning their respective strengths and limitations. The importance of selecting appropriate assessment tools tailored to the organizational context and desired outcomes will be highlighted.
Drawing upon empirical research and best practices, the session showcases evidence-based strategies for enhancing nurses' engagement. Key drivers of engagement, including effective leadership, supportive work environments, opportunities for professional growth, and work-life balance initiatives, will be discussed. 
Additionally, the role of organizational culture in nurturing nurse engagement and retention will be addressed. Attendees will gain insights into cultivating a culture that values and promotes engagement through transparent communication, recognition programs, collaborative decision-making, and ongoing support.
Furthermore, the presentation highlights the importance of ongoing assessment and continuous improvement. Attendees will learn how to interpret survey results, identify areas of improvement, and develop targeted action plans to enhance engagement and retention over time. Practical tips for effectively communicating assessment findings to stakeholders will also be provided.
It is important to note that this presentation is based on a case study of a travel nurse staffing agency that conducted a mixed-methods employee engagement research project, serving as a foundation for the evidence and insights shared throughout the session. 
In summary, this presentation offers a comprehensive exploration of assessing nurses' engagement as a means to improve retention. Attendees will leave with a deeper understanding of engagement's influence on nurse satisfaction, productivity, and organizational success. The integration of evidence-based strategies, assessment methods, and a mixed-methods research approach will empower participants to cultivate a work environment that fosters nurse engagement, ultimately leading to improved retention rates and enhanced healthcare outcomes.


Natalie Robinson Bruner is an accomplished leader, consultant, and expert in the field of organizational development and leadership. With a wealth of experience spanning over two decades, Natalie is dedicated to helping individuals and organizations unlock their full potential. As the founder of GladED Leadership Solutions, she offers comprehensive consulting services, delivering transformative change through strategic guidance and practical insights. Natalie specializes in leadership development, employee engagement, and organizational growth. Her expertise extends to providing tailored training programs, conducting in-depth organizational and employee research, and delivering impactful solutions. Through her guidance and expertise, Natalie empowers individuals and organizations to thrive and achieve remarkable success.