In the realm of evidence-based healthcare, marketing becomes a strategic avenue for disseminating accurate health information, fostering patient engagement, and promoting healthcare services. Evidence-based healthcare marketing relies on the systematic use of the best available research and data to tailor messages that are informative, transparent, and aligned with healthcare guidelines.
This approach ensures that marketing efforts are grounded in credible evidence, promoting informed decision-making among patients and healthcare consumers. Evidence-based healthcare marketing goes beyond promotional campaigns; it becomes a conduit for educational initiatives, empowering individuals to make choices that align with the latest research findings and evidence-based practices.
By integrating evidence into healthcare marketing strategies, organizations can build trust, enhance patient satisfaction, and contribute to a healthcare landscape where accurate information is at the forefront of public awareness.
Title : The power of presence: Investing in LVNs for lasting impact
Emma Gitomer, Houston Methodist Hospital, United States
Title : Reaching our residents: An interdisciplinary approach to educating our future providers in the art of telephone triage
Cori Brown, Childrens Hospital of Philadelphia, United States
Title : Turn the heat around: Quality improvement in malignant hyperthermia response through in-situ simulation
Ayumi S Fielden, Houston Methodist Hospital, United States
Title : PTSD and tools for nursing resilience
Renee Bauer, Indiana State University, United States
Title : Birth partnerships: Enhancing nursing care with doula support
Vera Kevic, Doulas on Bikes, Canada
Title : Shift strong: A proactive stress-physiology framework for early identification of nurse distress
Laura Hall, Colorado Mesa University, United States